How to optimize your website for LLMs

Everything you need to know to rank #1 in LLMs

Introduction

In one of the recent guides I said that normal SEO will make you rank inside LLMs.

While that's true, people typically search a bit different inside LLMs, compared to normal search engines.

So I'll show you how exactly you can optimize your website to appear #1 in LLMs.

People typically search with longer queries inside LLMs.

So instead of searching "best ai video generator" they might ask "What's the best AI for generating videos?"

Perplexity search results

Create blog posts around these prompts.

I would see all of the keywords I'm ranking for with normal SEO and see whether I can think of a similar and more detailed prompt.

You also have to optimize for followups.

People might ask "What's the best AI for generating videos?" and then ask "What's the pricing?"

Think of all the objections a person can have before buying your product.

And answer those in your blog.

You need to be the most mentioned brand.

You need to:

Just focus on being a brand that is mentioned all over the internet.

That makes you more reputable in the eyes of LLMs.

You need to be consistent.

You shouldn't say that you're the best software for founders and then say that you're best software for doctors.

You need to make sure that your messaging stays the same across all of your content.

As I said, normal SEO is still very important.

So optimize your pages for relevant keywords.

Create dedicated pages for each product feature.

Develop solution pages for all use cases across different industries.

Publish content pages that compare your product to your competitors.

All of this gives you a better chance of ranking higher in LLMs.

Thanks for reading.